EMI, Warner Music Group, Universal Music Group and Sony pull YouTube’s Teeth Out by Deindexing Their Video Content and Placing it on Their Own Proprietary Networks, Hulu and Vevo.
As music labels, film studios, newspapers and other traditional publishers struggle to survive in the ever changing landscape of the Internet and it’s “free content” model, 2009 ushered in the world wide war against free content. Most pundits initially looked upon Ruppert Murdoch’s “Crazy Eddie” strategy of de-indexing all News Corporation content, including both the New York Times and The New York Post as a bullying tax collector strategy of old that would not suit the new media model. But, as it turns out, it worked! That content has value. Google and Bing wanted it badly enough to pay for it. And over the past few months, as the model has shown increasing promise, most major publishing houses including those in film, television and music have taken note and found ways to work similar deals. While Sony, Universal and EMI have launched Vevo a video music network with the help of their YouTube/Google partnership, Warner Music Group joined it’s mother company, Warner Bros in the long list of music, film and television companies embarking on deals with Hulu. The end game solution for publishers is to de-index their existing video and textual content from major hubs including search engines like Google, Yahoo, Bing and YouTube, publish it exclusively on their own networks and charge the engines for access to index that content and push traffic back to their own networks. The value for the publishing houses is that now they have a central and controlled domain where they can aggregate all their copyrighted content. This means that publishers are now generating income for the indexation of content and pushing traffic in bulk back to their proprietary sites where they can sell advertising. It allows they greater control over their copyright information and, overtime, will help them to build large scale branded networks to feature their data on. Essentially, these publishers are building their own on demand TV, Radio and News networks where they not only generate revenue from advertising but also from the indexing of their content. This should be both a boon for publishers and content producers.
Resource: Hulu Tops 1 Billion Streams per Month!
Popularity: 2% [?]
When it’s simply not enough to release a raunchy sex tape, try becoming a true Twitter Whore and selling out for 10,000 per tweet to advertisers like Bumpit and Shoedazzle. So, not only does this girl act like a shameless whore in real life selling out her family to reality TV, her body to Golden Shower Sex Tapes but now, even her Twitter page to sponsored tweets. What concerns me most is that she is clearly skirting the FTC laws that require bloggers to clearly label sponsored posts and endorsements.
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But then, it happened… I found no engagement accounts that worked. They served a purpose, created a follower base and converted followers to leads, referrers and even sales effectively. They were gems among the coal mines of accounts, they were shining little points of light that made me rethink the whole idea of broadcast only accounts.
Be aware that social media is not some silver bullet that will save your business. It is one element of a successful online marketing plan and realistically accounts for 8% of all online leads according to a recent 
