Selby
Since a lot of up and coming bands and artists are following this blog, I thought it would be fun to chronicle a marketing, social networking and public relations campaign with a band getting a lot of industry buzz right now, Selby.
Brand, album and music marketing should not be a mystery to artists. They should be deeply involved in the process of marketing their music and brand to their fan base, so in an effort to be completely transparent, Selby, an up and coming band from Orlando, has agreed to let me share the secrets of how we market their brand. Our efforts include everything from online marketing, social networking, viral marketing, principle photography, set selection and fan engagement. Learn some of the industry secrets to strategically marketing music and a band brand for success.
Selby is not only currently working on a new album in the studio but also in the midst of a mad dash countdown to Oct 23 when they will be opening for Ryan Cabrerra at Club Firestone. The challenge is that at present, Selby’s online presence is a little stale. And, if you’ve ever had a chance to meet Selby front man, Bahnz Selby, you immediately know Selby is ANYTHING but STALE! The band exudes a “cool, comfortable energy” and their music just makes you want to sway and most importantly, Selby is willing to engage with fans online. Bahnz always makes sure to comment and connect with fans through his Facebook and MySpace profiles so this collaboration is a natural fit! Sacrilicious is working with Selby and their team, including Annie Robinson to create the right personal branding and messaging to push their online identity and fan engagement to the next level authentically both on and offline.
Over the next few weeks, I will post our efforts to and the results they garner.
The current State of Selby:
Bahnz Selby
Meet Selby
Selby
Selby is a refreshing cut from the ordinary. Their resolve to accomplish something less routine and generic has yielded them an ardent fan base and a sobering niche where the vintage sound meets modern rock. Front man Bahnz states “We’re after art that’s smart, reminiscent of the modern rock/pop favorites, but with an emotion packed atmosphere that takes you somewhere unexpected.” Selby’s arrangements and hooks will take hearers back to The Beatles and early U2, but it’s a bit darker, and is more aggressive. The guitar driven melodies accompanied by rich lyrics place their music somewhere between the arena friendly style of U2, and the mature modern rock of the Foo Fighters.
Over the last five years lead guitarist/vocalist Bahnz has toured most of fifty states and much of Europe backing other bands, and has resided in Nashville as a session player. His intense, atmospheric artistry runs the risk of giving him a home among the most provocative guitarists of our time.
Selby Free Download of the Month (Claws)
Popularity: 1% [?]
SELBY= the one to watch. Can't wait to see what happens….
Selby is one of my new favorite bands, and I just recently had the chance to meet the band and the wonderful group of friends and supporters working around them to ensure it's success. I wish EVERYONE the best of luck! If we do this right, I know Selby can make it somewhere far, far from here! If you've yet to check out the music, do yourself the favor and remember to keep an eye out on the future!!
Good Things Happen To Good People.. The deserve nothing but success….
I'm stoked to be able to help where I can. I can't wait for you all to see their new FaceBook page get unveiled tomorrow. In Annie's words, it's “shit hot” just like Radko's photography.
Music is infectiously deep and haunting. It pulls you into another realm. Awesome style and talent. This music is best felt as well as heard.
I have seen Selby on several occasions and the one thing that stands out the most, is their consistency to put on an excellent live show. They are an amazing band no matter playing to a room full of friends or a sold out crowd! Under the direction of their manager Annie Robinson, they continue the gain momentum at a rapid rate. They are most def a band on the rise! ~ Stella
We have seen this amazing band SELBY in New Smyrna Beach, Florida. We all purchased their CD's after the show. We cannot believe that SELBY is not being heard through radio yet! Their sound is unlike any we have ever heard! We love you SELBY.. See you soon!!
Susan & Friends
This band is amazing! The drummer, Siah, is one of the best I've ever seen!
I'm a CRITIC to the core. There's a lot of music out there right now that I simply cannot sit through… But SELBY, they've seemed to find something fresh amidst an industry that's stale and overturning. Great job, guys! I'll be following you with great interest and respect.
AAAgggggghhhhhhhhhh…. I looove all of you so much!!!! Thank you so much for your kind words. See you soon!!
Selby is a band with a unique and powerful sound that will one day redefine the boundaries of mainstream rock. I believe it.
Great case study i think its so important for bands to take advantage of social media and all the cheap and affordable marketing tactics available because of the web. I think a lot more bands are breaking through nowadays but there is also a lot more competition.
Great case study i think its so important for bands to take advantage of social media and all the cheap and affordable marketing tactics available because of the web. I think a lot more bands are breaking through nowadays but there is also a lot more competition.
I just loooooove Bono and U2…I think they are the very best band who ever was!