Comments on: How to Break Up with Me on Twitter

By: REBlogGirl

REBlogGirl — Thu, 31 Dec 2009 09:23:55 +0000

Aww, Tim. Thanks. Yes, that post was hilarious to follow. Rich Jacobson was a riot – I was pretty much convinced his next step was to stand on a swivel chair in the AR Corporate Headquarters with a crucifix screaming “the power of Christ compels you” at me. Lemming mentalities never cease to amaze me. They were all wound into a frenzy. It was almost too easy. I agree, they missed the purpose of the whole exercise, but it was fun to play evil psychological study in a social networking environment. The real trick is, never becoming that emotionally engaged in the fantasy life social networks provide to be that easily manipulated. Those networks especially business networks like AR need to have their place in your marketing plan not in your heart. Otherwise you are using it for an emotional pat on the back instead of what it should be a tool to pad your wallet.

By: Tim O'Keefe House Blogger

Tim O'Keefe House Blogger — Thu, 31 Dec 2009 08:24:15 +0000

I remember the post on ActiveRain. It was actually funny to watch the reaction of the commentators. What they did not realize was that you were pushing their button to the max to get their reaction to prove to them how easily manipulated we all can be. It matched the sacrilicous persona you have taken on. It matched the brand.
It brilliantly polarized the readers. You drew a very fine line in the digital space and said you are either with me or you are not. CHOOSE! To observe the behavior you caused is what most missed as they were too busy having their buttons pushed.
It was that post that got me to discuss the archetypes with you in Facebook. You have created a personality/persona that is compelling and I am sure most do not appreciate requires a deep strategy to manifest daily in your marketing. Thank you as you are a very fun marketer to watch.