So, 90% of the fan page suggestions, requests, pleading emails I get are for LAME pages. I mean, if you want me to get interested in your page, make it interesting. And no matter how boring your industry or business or product, there are ways to make your fan page engaging and interesting. When we decided to create a fan page today, we wanted it to be cool and awesome, so we thought we’d make it more about what we like than what Sacrilicious sells. I mean, we are a marketing company that mostly deals with celebrities and public figures and part of being a marketing company is being on the cutting edge of trends on everything from fashion to music to gadgets to slang and all that comes between. Hmmm… That kind of stuff is interesting. And not just interesting for readers but interesting for us to dig up and helpful for us to stay current with the marketplace. What’s that saying about killing birds with stones? Yeah, it’s like that. Now, if you read my Facebook profile, you already know I am a genius at digging up the craziest stuff the Internet has to offer, so I already had a cache of resources in my Google Reader to draw from, plus I added a few friends to the page to share their finds and in no time we had a ton of really engaging content.
Contributors:
- Annie Robinson Music Promoter (friends: 350)
- Jeremy Sypniewski Professional Videographer and Digital Media Genius (friends: 600)
- Nick Cammarata My sexy boyfriend and former professional hockey player (friends: 939)
- Radko Keleman Celebrity photographer and national recording act (friends: 106)
Step 1: create engaging content from multiple authors, check!
Now, since we wanted to make the page special, we jimmied up a Welcome page that all new visitors see. It is highly graphical, gives a taste of the kind of content we provide and calls visitors to action, asking them to fan the page and visit our main blog here. It’s simple and fun and gives a snapshot of what Sacrilicious is about.
Sacrilicious Facebook Fan Page
Step 2: create a Welcome Landing Page for new visitors that calls them to action, check!
Alright, we have a Facebook fan page, filled with content, a number of contributors, each with distinctive fan bases and a Welcome Landing Page, now, it is time to promote it. I started by connecting the page’s updates to my Twitter account, then I sent out about 100 invitations to some FB friends and asked the other contributors to do the same. Our plan is to only invite people in waves and engage our new fans. We sent the invites out late at night so they will be in their inboxes in the morning. Reason? Morning emails get read and responded to faster better!
Step 3: Strategic promotion across multiple fan bases at an optimal time, check!
Now, here’s where you come in… take the time- go fan the page nd I promise it will never be dull, it will always be interesting and you will regularly learn something interesting and laugh. Basically, it is prozac for the internet. Hell, I’m gonna so far as to say this fan page may or may not cure chemical imbalances… (hint: it may – but I only play a Doctor behind closed doors, so you might want to get a second opinion on that one).
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[...] convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost [...]
[...] convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost [...]