Selby
Since a lot of up and coming bands and artists are following this blog, I thought it would be fun to chronicle a marketing, social networking and public relations campaign with a band getting a lot of industry buzz right now, Selby.
Brand, album and music marketing should not be a mystery to artists. They should be deeply involved in the process of marketing their music and brand to their fan base, so in an effort to be completely transparent, Selby, an up and coming band from Orlando, has agreed to let me share the secrets of how we market their brand. Our efforts include everything from online marketing, social networking, viral marketing, principle photography, set selection and fan engagement. Learn some of the industry secrets to strategically marketing music and a band brand for success.
Selby is not only currently working on a new album in the studio but also in the midst of a mad dash countdown to Oct 23 when they will be opening for Ryan Cabrerra at Club Firestone. The challenge is that at present, Selby’s online presence is a little stale. And, if you’ve ever had a chance to meet Selby front man, Bahnz Selby, you immediately know Selby is ANYTHING but STALE! The band exudes a “cool, comfortable energy” and their music just makes you want to sway and most importantly, Selby is willing to engage with fans online. Bahnz always makes sure to comment and connect with fans through his Facebook and MySpace profiles so this collaboration is a natural fit! Sacrilicious is working with Selby and their team, including Annie Robinson to create the right personal branding and messaging to push their online identity and fan engagement to the next level authentically both on and offline.
Over the next few weeks, I will post our efforts to and the results they garner.
The current State of Selby:
Bahnz Selby
Meet Selby
Selby
Selby is a refreshing cut from the ordinary. Their resolve to accomplish something less routine and generic has yielded them an ardent fan base and a sobering niche where the vintage sound meets modern rock. Front man Bahnz states “We’re after art that’s smart, reminiscent of the modern rock/pop favorites, but with an emotion packed atmosphere that takes you somewhere unexpected.” Selby’s arrangements and hooks will take hearers back to The Beatles and early U2, but it’s a bit darker, and is more aggressive. The guitar driven melodies accompanied by rich lyrics place their music somewhere between the arena friendly style of U2, and the mature modern rock of the Foo Fighters.
Over the last five years lead guitarist/vocalist Bahnz has toured most of fifty states and much of Europe backing other bands, and has resided in Nashville as a session player. His intense, atmospheric artistry runs the risk of giving him a home among the most provocative guitarists of our time.
Selby Free Download of the Month (Claws)
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