Sacrilicious Marketing

Facebook is an essential component of any business. When you consider that Papa John’s Facebook Strategy was directly responsible for improving sales by 28% in 2009, you start to recognize its power. For real estate, a business page is critical, but the fact is, most real estate professionals do not utilize the features and functionality of the page to the best of their ability. So, here is my definitive guide to building a successful real estate business page that does NOT require tons of your time. I like automation and conversion, so that’s what this guide will focus on. Building a page with features and content that are designed to impress visitors, create fans and push them back to your website and lead generators where they can convert to contacts, leads and clients.

About 6 months ago, I noticed that every Realtor on earth started a Facebook fan page and for some ungodly reason, every Realtor on earth with a fan page asked me to fan their page. Needless to say, I didn’t. Why you ask? Because their pages were just lame and irrelevant to me. Then came Kevin Tomlinson… Kevin wanted a fan page that rocked the web. Now, Kevin is no slouch when it comes to content creation or hiring the best people to do the right job so, of course he came to Dakno and Sacrilicous. Together with Kevin’s already rockin’ fan page content Brad and I added listing search and welcome tabs through the FBML application. The secret sauce is creating a call to action welcome page and a Listing Search page then supplementing the functionality with applications like LinkedIn, Realtor.com’s MyListings and Slideshare. Creating a multimedia experience along with the delivery of quality content all within an interactive user experience.is the key to creating the most valuable experience possible for visitors. Here are 5 Tips that will help you build one of your own.

Become a Fan of Real Estate Fan Pages on Facebook and get updated news and tips on how to make your fan page more valuable.

1.    The custom welcome page and/or custom IDX search page

Landing on a Facebook wall is just boring. It is a wall of information that really doesn’t give people the full picture of your real estate business. And let’s face it, most of the real estate content there is somewhat boring, so create a custom Welcome page that uses proven conversion psychology to call visitors to action to fan your page and push over to your website and lead generators. Make sure you include a brief bio, all your contact information and call to actions to your lead generation tools like property search, market reports, contact form and even community profiles. Resources for buyers and sellers would also be helpful.

Examples: Samantha Nichols Thomas Druck Kevin Tomlinson Leigh Brown Sotheby’s Sam Miller Castles Magazine George Tallabas Carl Martens Lee Taylor John MacArthur Missy Caulk Janis Gigliardi Ken Jansen

Bonus Tips: Be sure to use the FBML application to customize your landing page and set the new page as your default landing page for new visitors. Also, remember that calls to action that push visitors back over to your website are the most crucial thing you can include on a custom welcome page!

So far Sacrilicious has been successful at integrating Tiger Lead, Wolfnet, 1parkplace, Z57 and HomeFider IDXs, but challenge us with yours and we will do our best!

Read the rest of this entry »

Popularity: 50% [?]

1009 Lessons Learned: How to Attract the Clients You Want & How to Do The Work You Love

I learned a lot in 2009. But my greatest lesson was how to have the business I WANT not the business I NEED. I have a stone on my desk that reads “if you fail to plan, you plan to fail.” It basically sums up my philosophy on business. I’m not big on the law of attraction because I am a cynic at heart, however, I do believe in planning and that good planning attracts you the kind of business you want. Now, while I do have a full time gig in the music industry at a major label, I also have a successful side consulting business I built over the past 2 years. Initially, Sacrilicious was meant as something to provide me with some immediate income at a time when I had lost my position in a company I had founded due to divorce. But, over time, it became something I had never anticipated, an honest to goodness business and more importantly, a business I liked working for! Is my consulting business huge? No. Does it pay my bills and then some so I can put my paychecks from my day job away towards my future, yes. Why am I sharing this? Because there is more than enough consulting business to go around and I’m tired of reading posts from very talented and bright people that are suffering and blaming a bad economy for bad planning on their part.  So, while I cannot not directly help them I can offer some advice and planning that helped me.

I determined 2 years ago that if I was going to have a consulting business, I wanted 2 things:

1. To love my work

2. To love my clients

Read the rest of this entry »

Popularity: 50% [?]

About 6 months ago, Seth Semilof, the publisher of Haute Living Magazine contacted me through my good friend and client, Kevin Tomlinson. Seth, who has long had a very successful magazine for the elite, Haute Living, wanted to create a premier luxury living online property. His idea was brilliant, he wanted to call upon his rich and famous friends like fashion designer, Catherine Malandrino and Denise Rich (infamous philanthropist and Grammy nominated songwriter for Celine Dion, Mary J. Blige, Diana Ross and Mandy Moore) to provide personal city guides of Miami, New York, San Francisco and Los Angeles with recommendations of where to eat, drink, get pampered and stay when visiting. The idea was to create a network of luxury information from exclusive bloggers and the printed magazine content and couple it with premium level city guide content to drive the largest luxury living online network. Launched earlier this year, the site www.hauteliving.com has catapulted itself through a strategic SEO campaign and content building program to the top 50K of all US website traffic and built a very involved and loyal readership. The launch of the Haute Secrets, component earlier this month and the collective clout of the rich and famous names associated with it have further built the websites reputation and buzz and has helped to grow the sites traffic by more than 210% in the past 3 months.

Feel free to check out the Haute Secrets Guides in your city here and find out where Sir Richard Branson dines and Katherine Malandrino goes to get pretty…

Read the rest of this entry »

Popularity: unranked [?]