Sacrilicious Marketing

Over the past few years, it seems many marketers, especially new media marketers, have gone soft on list building and list marketing. We’ve been so bombarded by permission and inbound marketing dogma that many of us see the idea of targeted non-permission based email marketing as old school and spamming. However, monetizing a list for immediate and long-term income is best accomplished by combining a specific offer with a conversion landing page, marketed through permission and non-permission based targeted bulk emailings.

Example:

Last month I used a combination of inbound, permission and non-permission based marketing with targeted lists, my results were as follows:

4 Steps To Having a Successful Mailing that Nobody Talks About

1. Define your offer on both a landing page and an HTML email

A solid email offer should be concise and specific. This means, forgo long, rambling text for short, call to action copy with vivid graphics. Also, make sure you explicitly explain your offer, give examples of your product or service and provide pricing. The page and email should offer the ability to immediately convert a reader to a lead or customer by directing them to your sales page. But the most important thing you must do is call people to action with either an amazing deal or a time limited offer. Ideally, you want to create the need to buy with an irresistible offer.

Good examples of offer-based conversion emails/pages:

Groupon

Jet Blue Deal of the Day

My Example: Sacrilicious Marketing Facebook Fan Page Offer

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Because nothing says dysfunctional like heart shaped candies that play on your most pathetic self esteem issues!

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Everybody is so caught up in the idea of blog to book deals, but really when you look at the Internet fame deals recently they have more in common than just blogging. They are mostly consumer centric, driven by the micro content phenomenon and appeal to the Gen X/Gen Y demographic. Now, let’s dissect that statement.

Top 10 Best Micro Content to Fame Deals

Recent Micro Content to Book/TV Deals

1.     Shitmydadsays (TV Deal)

2.     Fakeapstylebook (Book Deal)

3.     Fmylife (Book Deal)

4.     Texts From Last Night (TV Deal)

5.     F U Penguin (Book Deal)

6.     This is Why You’re Fat (Book Deal)

7.     Chuck Norris Facts (Book Deal)

8.     I Can Has Cheezburger (Book Deal)

9.     Stuff White People Like (Book Deal)

10.  Fail Blog (Book Deal)

Resource: Exploiting the Blog to Book Deal: A Guide

Resource: From Blog to Book, How 6 Authors Did It

1. Consumer Oriented

When you think of publishing fame do you think Seth Godin or JK Rowling? Seth has penned 12 best sellers but only sold 20 million copies, has an ad network/wiki called Squidoo and a social network called Triiibes. On the other hand, JK Rowling has penned a mere 7 bestsellers, sold over 400 million books and yet her fortune exceeds $798 million, ranking her the 12^th wealthiest woman on earth… The difference? Mr. Godin writes to marketing professionals, businesses and entrepreneurs while Ms. Rowling writes to a family friendly consumer audience of children and adults. What this should tell you unequivocally is that producing something you can market to the mass consumer market is more profitable than producing content you market to the business market.

Resource: Squidoo: Seth Godin’s Purple Albatross?

2. User Generated Content

The user generated model has really taken off within the micro content community with Fmylife and Textsfromlastnight. Each has successfully built a very robust and engaged community of commenter’s, voters and contributors. The product is simple. Hilarious situational humor coupled with a standardized format. The lesson? Find a universal situation or topic that all people can relate to and experience and open a micro forum where they can share their experience and interact with other similar experiences. The Fmyscript script can help you create just such a forum. It’s your responsibility to come up with the situation, the standardized format and populate the first few posts then spread the site among your inner circle. With any luck and good idea, it should go viral quickly.

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I think the music industry owes a big hand to the Lady that brought back superstardom in 2009! Lady Gaga gave one hell of a performance with Elton John at the 2010 Grammy’s. Just a wonderful celebration of music and celebrity.

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