Sacrilicious Marketing

Popularity: 9% [?]

Popularity: 23% [?]

Visit the Official Facebook Page for Aqua.org’s Costa Rica Vacation Contest Here.

Sacrilicious is very honored to have been a part of launching Aqua.org‘s Costa Rica Contest for The National Aquarium in Baltimore. This page was built on the Travel Template with heavy customizations. The effort focused on keeping the page simple, colorful and fun while funneling visitors through to the contest entry form. This page was built out as a landing page that’s primary purpose is to drive likes to the page and convert visitors to the contest entry form. The entire page form soup to nuts took less than 2 week and only accounted for 4 hours of Sacrilicious time. We are so pleased to have been a part of this project and look forward to the continued success of The National Aquarium.

So, what is like for an organization to work with Sacrilicious on a project like this? Just read what Genevieve Liboiron, Director of Digital Marketing for The National Aquarium said about her experience!

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Popularity: 11% [?]

Best suited for:

This is a simple multiple tabbed FBML template designed for diners, restaurants and bars.The template includes a home, menu and contact tabs. PSD and images included so you can easily edit the page.

Features include:

1. Call to actions specific to the restaurant and bar industries

2. PSDs and External CSS included for easy editing

3. Scrolling FBJS image gallery

(read more to buy at $39) Read the rest of this entry »

Popularity: 4% [?]

Check out what Sacrilicious just launched for Miami Ink! Miami Ink has entered the children clothing industry with their adorable Ruthless and Toothless and we had the distinct honor of launching their Facebook Fan Page Contest where the stars of Miami Ink are giving away a tattoo to the personal with the best tattoo story. Tell the artist you want the tattoo from why you want the tattoo and then share the contest to your wall and you are entered in the contest. Check out this really simple yet effective page that drives not only engagement on their brand new fan page but also likes to their artist pages and even shares across the network for virility. Special thanks to their technical engineer, Baris, and the amazing artists of Miami Ink!

Popularity: 10% [?]

FBML TEMPLATE LIVE DEMO

Best suited for:

This template is best used by companies that sell products or services. We recommend this for restaurants, bars and clubs, tech industry companies, digital goods, retail stores, musicians etc. Basically any business that wants to engage fans directly in their product, music, film or service offerings could use this templates core functionality.

Features:

• Compliant with the 520pixel widths
• Social commenting feature for multiple products, services, songs or albums
• Social profile links

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Popularity: 6% [?]

Facebook is a dream come true for local businesses. It’s great for targeting ads as well as engaging with fans, but most local business are not just not using Facebook effectively but actually using it to their disadvantage. You can’t treat Facebook like any other ad channel – you need to use the tool as it was meant to be used, to engage with people! Here are of few of the most common mistakes small local businesses make on Facebook and how to correct those mistakes.

1. Invite everyone they know to fan their Facebook Page

Do you really think it’s wise to invite people from Delaware to fan your Boston greasy spoon diner? Does it make sense to invite other mortgage brokers from Colorado to fan your Orlando mortgage company? Is there a benefit to inviting your competition to fan your page? That was completely rhetorical. THE ANSWER TO EVERY ONE OF THE THESE QUESTIONS IS NO. The value of a fan page is it allows you message both through status update and email all your fans at one time. There is no benefit to having out of location fans (unless you have a tourist related business) or giving your competition inside info on your business and what you offer to fans and customers. REALTORS, I am looking at you SPECIFICALLY when I say this – the value of a page is to be able to message and communicate with people in your own area not other Realtors, so quit inviting your peers (especially those in your area) to fan your page. Better to have a small fan page that can convert visitors to clients than a hub where your competition can steal your leads!

2. Only update with content related to their business

A local business regardless of the business industry is LOCAL first. That means that when you update, you want to split the content between business updates and local updates. If you have a hot tip on sales at a local merchant, then let your fans know. Be engaged in not just your business but also in the town itself. This helps you build new fans that are local and remind your existing fans that you ARE local. People are more likely to drop by more regularly if you have something to say that directly relates to their life. Let’s say you are a dentist – people don’t need your business info until they have a toothache, but if you publish dentistry related tips as well as local info like Christmas Festival info, they will be more likely to remember you as a LOCAL dentist when they do need your services! ALSO – if you are a dentist – make your profile pic a tooth – if you are a Realtor – include a house in your page profile pic – get it? Help people visually identify what you do right in their status feed!

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Popularity: 19% [?]

Introduction by Mary McKnight

So, everyday, my fiancé and Sacrilicious COO, Nick Cammarata, says or does something that, while patently insane, actually makes for not just a hearty laugh but a really smart business lesson. Why, just the other day, we were in a store and he saw Scott Disik (Kourtney Kardashain’s boyfriend) on OK Magazine and began to rant about him and a plethora of other celebrities including but not limited to Spencer Pratt, Carrot Top, M Night Shyamalan, Tom Cruise, and The Dell Kid… The rant basically explained his Sucker Punch List and why Scott Disik was #5 on the list. The “Sucker Punch List” is for celebs that just have no right being a celeb, no redeeming quality or have lost him as a fan for whatever reasons. He made it clear that this was not some kind of “Fight Club” list where he would gladly enter a ring and duke it out mano y mano, this list is for people that if he saw in person, he would cross a street and run through traffic to sucker right in the melon. Clearly, there is no marketing significance in that but, Nick ended his rant with things that each celeb could do to redeem themselves. Seriously, I was almost amazed that he built a lesson into his rant because last week when someone asked him what he went to college for, he said, “Hockey.”

In any case, “Sucker Punch” Monday will be a no-holds-barred case study of a personal celebrity brand that has lost it’s luster with an analysis of the reasons why fans have fled or never flocked then the things the celeb might be able to do to rehab their reputation according to Sacrilicious.

FIRST SUCKER PUNCH MONDAY VICTIM: M Night Shaymalan.

Why Nick Thinks M Night Needs to Be Sucker Punched.

1. M Night thinks every idea he has is revolutionary even though its basically the same idea every time.

Sadly, the marketers promoting his movies go so far down the “it’s completely revolutionary”/ “this film will shock you with its twist ending” rabbit hole that we get all whipped up in the excitement. To be fair to the marketers, it’s clear M Night has sold his soul to the Devil for exclusive access to the Miracle Worker of trailer editors who somehow finds a way to stitch together crap scenes from a crap movie into the most spectacular, orgasm inducing 45 seconds of movie trailer ever seen.

2. M Night sells us a bad bill of goods in every movie trailer, so I want my money back.

While the entire burden of fan restitution does not lay on M Night’s shoulders alone, I do  believe he owes his 40 acres and a mule back to movie goers  in the amount of $24.50 ($11 for movie tickets and $13.50 for popcorn and soda). *The Sixth Sense would be ineligible for this remuneration, obviously, because it still stands as a great work.

That’s right, I want my damned money back, M Night. I want my money back for for finding out Bruce Willis and Samuel L. Jackson are really superheroes. I want my money back for finding out water kills aliens and Mel Gibson’s wife tells him to swing some dumb baseball bat on her deathbed. I want my money back twice for finding out the the village is really an experiment and the movie actually takes place in modern times. I want my money back for finding out the lady in the water is, I don’t know, magic or something.  I want my money back for finding out plants are making people commit suicide unless, of course, you can really turn all your house plants into a mini suicide inducing arboretum. And I want my money back for finding out you can’t even say the main character’s name correctly in The Last Airbender. M Night, I demand my money back! NOW!

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Popularity: 35% [?]

While America does not have official Crown Jewels, thanks to the late and great Harry Winston we do have a collection of jewels at the Smithsonian that could be construed as such. The centerpiece? The Hope Diamond or French Blue. This diamond is not just physically unique because of it’s size, color and eerie red phosphorescence glow emitted after exposure to infrared light, but it has one of the most amazing marketing histories associated with it. A history that we can learn from to better market our luxury and unique high ticket products today.

Cartier’s Brilliant Fairy Tale and Curse Marketing

While the true history of the diamond is far less fantastical, the myth that a savvy young Pierre Cartier spun for a US Socialite, Evalyn Walsh McLean in 1910 sealed the infamous lore of the stone’s fabled curse. Consider that Cartier, a jeweler with an unusually sized gem of extraordinary color needed to find a buyer of unusual wealth and audacity that could and would purchase such a gem in a time when money was hard to come by. Originally presented to wealthy heiress, Mrs. McLean, in the original Hope family setting, she rejected the expensive jewel as nothing special. But, a savvy Cartier, reset the stone in a more modern setting and weaved an elaborate tale of intrigue and mystery that ended with the prophecy of a curse to all who have possessed the diamond. The tale, Cartier wove  began with the  the diamond being snatched from eye of the sculpted statue of an Indian Goddess, Sita and the thief torn apart by dogs at the template gate. The stone eventually made it out of India through a gem dealer to French royals, Jean-Baptiste Tavernier who eventually sold the diamond along with over a thousand other smaller stones to King Louis XIV of France where the stone acquired the name, “the French Blue.” What is most interesting here is that diamonds were not at all the fashion in Europe prior to Louis’ purchase – the pearl was actually the most loved and desired jewel of the royals before the 1669 sale. But Louis wore this beautiful blue 67.125 carat in a cravat pin often and made the diamond all the rage among the rich and powerful of Europe.  By all accounts, this part of the story is indeed true, but here is where Cartier began the most delicious of tales about the gem. He told Mrs. McLean that after Louis, the gem was worn by none other than the most beloved of beheaded Queens, Marie Antoinette (Note, the gem was a King’s ornament only and it is extremely unlikely Marie ever saw it never mind wore it). And once she had met her misfortune it went into the Royal Storehouse until a group of Revolutionaries stole it in the late 1790s. From there the story was mysterious – the gem crisscrossed the ocean and was diced up a bit until it appears in the hands of it’s namesake, Henry Philip Hope, a prominent Dutch banker. The gem was handed down through the family for generations until Henry’s grandson, Francis, inherited it and squandered the family inheritance along with the diamond in the pursuit of his mistress, American Actress May Yohe. When Francis sold the gem it ended up in the hands of diamond dealers passing from one millionaire to another, often ending up at auctions to settle debts until in 1910, when Pierre Cartier came upon it for a mere 550,000 francs. Cartier, then, through a very savvy plan, even by today’s standards, convinced an uninterested buyer (Mrs. McLean) that the gem was priceless and must be possessed at all costs. Cartier, even punctuated the idea of the curse with an insurance policy that stated he would buy back the stone if any misfortune befell the family within 6 months of the purchase.

Related story: Disney is in the Details: PR & Spin (From Ho White to Snow White)

Now, what has any of that to do with marketing? Cartier was shrewd, he targeted a buyer, who when presented with the raw stone and no story refused the gem. But, when repackaged as a mysterious cursed gem in a fancy new setting, was able to sell not just a very expensive bauble to one rich heiress but build one of the most pervasive gemstone legends of all time. Cartier understood 3 things about unique marketing:

1. Packaging

When he represented this diamond to the heiress, he had reset the gem in a modern diamond necklace that was more visually appealing.

2. Presentation

While Cartier spun this wild tale of the diamond that had been snatched from the eye of an angry Indian Goddess statue to it’s land on the soon to be beheaded neck of Marie Antionette, he left the diamond in a simple brown package with twine string and only unveiled it once he explained the full implications of the curse that accompanied it.

3. Story

The drama of the story punctuated both the new setting and the simple brown package set before the heiress. He turned something McLean had shunned into something she coveted and was reported to have displayed it at her infamous parties both on her own neck and that of her prized Great Dane’s neck.

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Popularity: 36% [?]

LADY GAGA AND CYNDI LAUPER FOR MAC COSMETICS

Celebrities are more than the music, movies or art they produce. They are brands in and of themselves and those brands like any other company brand traded on the NASDQ have a value. Ever wonder how advertising agencies figure out which celebrities have enough klout to rep a brand like Pepsi or Louis Vuitton or move product en mass for a cause like Cancer Awareness? While those in the industry are well aware of the Davie Brown Index (DBI). Most of you may have never have heard of it. The BDI is an independent index for brand marketers and agencies that determines a celebrity’s ability to influence brand affinity and consumer purchase intent.

Developed by the talent division of Los Angeles-based Davie Brown Entertainment (DBE), an Omnicom Group Inc. agency and a member of The Marketing Arm network, the DBI provides marketers with a systematic approach for quantifying the use of celebrities in their advertising and marketing campaigns.

According to various news articles, the DBI consists of a 1.5 million-member consumer research panel which evaluates a celebrity’s awareness, appeal and relevance to a brand’s image and their influence on consumer buying behavior. The DBI is indexed with more than 1,500 celebrities presented to randomly selected respondents four times per year.

Respondents who are aware of a certain celebrity are then asked a standard set of questions about that celebrity. Using a six-point scale, seven key attributes are evaluated, including appeal, notice, trendsetter, influence, trust, endorsement, and aspiration.

An overall DBI score is developed each time a celebrity is indexed and can be narrowed down to key demographics, including gender, age and ethnicity.

However, since the database is updated weekly, scores and rankings are dynamic and change frequently.

This is the index we as marketers use to determine who is right for a film, a product or even a musical duet. We look at the ROI each celebrity will bring to any project.

The Good News: Michael Jackson

Michael Jackson may have passed away last year, but his legacy and his music will live on forever. However, those aren’t the only two eternal elements of his existence. Jackson’s wealth from his afterlife is putting celebrities such as Jay-Z, Lady Gaga, Beyoncé, and Madonna to shame in this life.

According to a Forbes.com, Jackson’s mysterious death has generated a massive buzz around the “King of Pop’s” life. No wonder he ranks number 8 on the DBI when it comes to awareness, ahead of former president George W. Bush and television goddess Oprah Winfrey. Around the time of his death, Jackson was the sixth most common celebrity in the DBI. Such fame and recognition definitely play a huge factor in Jackson’s afterlife earnings, where his estate alone brought in over $275 million over the last year.

(SERIOUSLY, THIS CONCERNS ME – HE WAS POSSIBLY A PEDOPHILE AND AND OBVIOUS DRUG ADDICT WHO EMPLOYED SHADY PEOPLE AND HAD A LIFE SIZED IMAGE OF A CUB SCOUT IN HIS BEDROOM AND HE HAS ONE OF THE ALL TIME HIGHEST DBIS EVA?)

“His earning potential will only increase year after year, as his legacy continues to be cemented,” says Susan Blond, who served as Jackson’s publicist during the Thriller days. “When our great-grandchildren are talking about music, it will be Michael Jackson over Elvis Presley.” Presley currently stands at number 22 when it comes to awareness.

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Popularity: 38% [?]