Sacrilicious Marketing

Did You Know These 10 Amazing Facebook Facts:

1.     According to CNN, on March 13, 2010, Facebook became the most popular website on the Internet, even more visited than Google!

This means that Facebook, basically a referral and social network, is replacing “search” as the most popular resource/site on the web. The referral and social aspect of the site allows users to use the small world/6 degrees of separation theory to “recommend” information and businesses to other “friends.” Consider that when your Facebook friends can see all your activities on Facebook like when you update  status, make new friends, post links or fan business pages.  Since people are more willing to check out new sites, businesses and events when a trusted friend recommends it, Facebook’s focus on sharing status and activities acts as a recommendation engine for users.

2.     Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.

Facebook has one of the largest repeat and session hour audiences on the web which means if you use it right, you have a captive audience of potential customers. You can reach your own sphere of influence through your friend network and groups or you can step out side of that to the larger Facebook audience by using the targeted advertising tools.

3.     Facebook currently has in excess of 350 million active users on a global basis. Six months ago, this was 250m.

Facebook’s growth rate and user adoption continues to grow. Unlike Google and other search engines that index content, Facebook’s focus is geared towards the indexing of people/user profiles and their created content and interactions. It is built and extended upon a referral program where once you sign up, it asks you to connect with or suggest to contacts already in your email contacts, thereby growing itself and inter-connectivity between users with every sign up.

4.     More than 35m Facebook users update their status each day.

Facebook has a very high level of usage and participation which helps keep users interested and participating on the network. The value of a high usage rate is that it becomes easier to target and identify users and their interests based on their own created content and profile so advertising is highly targeted.

5.     There are more than 70 translations available on Facebook.

For luxury and international services, industries, and companies, this provides an amazing opportunity to target your pages to specific countries and reach more of the available market through a single platform.

6.     More than 65m users access Facebook through mobile-based devices. Users who access Facebook through mobile devices are almost 50% more active than those who don’t.

For local businesses, this means their pages, applications and profiles can be easily accessed through the network even when people are not at home, making their businesses easier to find. But more importantly, if you advertise your page at your location, in-store customers can immediately connect with you online, so you can message them later. Basically, because of mobile technology, you can immediately harvest an in-store customer’s contact information!

7.     More than 700,000 local businesses have active Pages on Facebook.

700,000 is actually a very small number considering the number of businesses worldwide! When you consider that each business fan page can have a custom, keyword rich URL, you can recognize that this is the tie to act so you can get the best possible custom domain on Facebook. It’s basically like the very beginnings of the Internet when you could get short, valuable and keyword rich domains for pennies. Imagine being able to own www.facebook.com/realestate or www.facebook.com/realestate

8.     About 70% of Facebook users are outside the USA.

Again, this is extremely important for luxury brands and international businesses or businesses that want to attract an international buyer.

9.     More than 250 Facebook applications have over a million combined users each month.

Facebook applications are a great way to actively engage a large user base, generate income from advertisers and build large followings of fans.

10.  More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

This is probably one the most important ways in which any company can immediately capitalize on their website traffic and push visitors over to fan pages and profiles to convert more visitors into contact and messageable groups. It is a monetizeable asset that also offers a better way for site owners to track visitor profiles and demographics.

Reference: 20+ mind-blowing social media statistics revisited

Local businesses need to take Facebook seriously! Now, even more popular than Google, Facebook combines the power of social with the power of presence to offer local professionals online access to their market and the ability to uniquely SEO their fan pages through keyworded custom content, followed links and custom urls. Couple that with robust applications that give users a more functional experience and localized advertising, Facebook gives you the ability to harness and retain a captive local audience far better than even Google! The key to the kingdom is quality customization to turn visitors into fans and quality content to keep fans coming back.

Need Help With Facebook? Hire Sacrilicious!

Not ready to try this yourself? Then, hire Sacrilicious and we will install Google Analytics to your Facebook Fan Page for you for $50. Click here to contact us about this.

To learn more about our custom Facebook Fan Pages please click the offer below.

To learn more about our custom Facebook Fan Pages please click here.

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