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Facebook Tip of the Day: Pimp Your Profile Pic

Posted by marymcknight On May - 11 - 2010

Turn your profile picture into an ad on both your personal and business pages.

Did you know that you have 200 x 600 pixels of real estate to promote yourself, brand and products on Facebook through your profile picture but most people only use 200 x 200 pixels of that real estate? Personalizing your profile pic to include your brand and services is one way to increase your visibility, brand value and conversion. A while back I had published a skyscraper ad to my DIY FBML Templates Fan Page on Facebook and almost immediately saw an increase in conversion to my product landing page and an increase in sales of about 4 additional sales per day. It is a great place to not just include information about what you do but if you have an offline business dependent upon incoming hone calls, to include your phone number or web address.

Think about the opportunities!

Before: 200 x 200 pixels

After: 200 x 600 pixels

Example in the Wild

Popularity: 4% [?]

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About Mary McKnight

I am the only bimbo Harvard ever graduated and I teach cool. No, seriously, I have worked with Warner Bros. Feature Films, an EMI Distributed Record label and premier luxury magazine publisher, Haute Living. I love working with personalities and consumer brands and always challenge myself to think outside the box and bring unique marketing campaign strategies to the table.

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