Sacrilicious Marketing

If you are the administrator of a Facebook Fan Page, you probably know about the Insights program. The Facebook Insights program allows administrators to view demographic details and interactions on your pages, but the downfall is that it is limited to only your fans. It is, by far, not as high-level as Google Analytics! Facebook Insight only allows very limited Javascript where as Google Analytics must run Javascript code to track visitors and it is FREE! By installing Google Analytics you are able to view visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting, maps overlays and so much more.

In order to embed Google Analytics into your Facebook fan page, you must place it into the page as an image instead of the standard Javascript. This will allow you to track all visitors coming to your pages. It will require server-side cookie management and an additional <img> tag to the bottom of the Facebook fan page.

So, how do you do set up Google Analytics for your Facebook fan pages?

• Set up a Google Analytics account. If you have one already, simply create a new web site profile. Some naming conventions: facebook.com or facbook.com/your_page_name
• Obtain your tracking code ex. UA-XXXXXXX-X
• Create a custom <img> tag for each of the pages you want to track (Google Analytics link generator for Facebook pages.)
• Add the entire custom image html tag to the bottom of each Facebook fan page

Alternately, you can use FBML short code in the pages or applications by inserting the following tag:

Read more about his method on the FB developers WIKI here.

Now you must wait for your hard work to pay off! Give it a few days for Google Analytics to do its work.

For Advanced Users Only

If you would rather host the code on your own server (running PHP4.3 or above) download this code Facebook – Google Analytics Tracker v1.1. The code is written in PHP and creates the Google image tracking URL with the referrer, page information, ID, etc. Additional advantages of hosting on your own server and domain is that visits from your website to your Facebook fan page also get tracked. You also have the ability to further customize your tracking capabilities, if you wish.

Need Help With Facebook? Hire Sacrilicious!

Not ready to try this yourself? Then, hire Sacrilicious and we will install Google Analytics to your Facebook Fan Page for you for $50. Click here to contact us about this.

To learn more about our custom Facebook Fan Pages please click here.

Join Our Real Estate Facebook Fan Page

Want all the latest news on Facebook Fan Pages for Real Estate – what applications can help automate your content, promote your listings and garner you better leads by creating the best user experience possible and saving you time? Then, fan the only Facebook page dedicated to real estate success on Facebook! Real Estate Fan Pages gives you the scoop first!

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