1. Create compelling headline, copy that mentions Facebook specific discounts or lingo and an eye catching ad image.
This is basic copy writing, but it bears repeating – write your ad so it compels people to click and always provide a very interesting and compelling image – nothing too corporate – funny and semi-amateur works better on Facebook than over produced stock imagery of servers or computers. Be creative and always provide a very clear and compelling offer and action item. Use time limited language if necessary to compel people to act now.
Pay Per Face: 52 Facebook Advertising Tips & Best Practices
2. Focus your ads to display on profile pages rather than homepages
A recent Mulley Communications study found that “71% of users looked at adverts on their Profile pages, 31% of users looked at adverts on the News Feed page”. By targeting your ads by the interest of users, you can ensure that more of your ads are displayed on profile pages than on homepage news feeds so they are likely to be viewed and clicked.
Resource: Study: Facebook Profile Ads Are More Effective Than Homepage Ads
3. Run simultaneous multiple ad campaigns with different copy, offers and targeting.
For example, one of my clients, Genetic Denim, a luxury jeans designer brand worn by celebrities like Shakira, Kristen Stewart and Jessica Alba utilizes their celebrity clientele to hyper target their ads by interest of Facebook users. For example, by targeting users that specify “Twilight” or “Shakira” as their movie or music interests, we can serve hyper targeted ads to these users, offer them a substantial discount, and create a compelling ads that resonates with the target audience at a personal level. Additionally, because we are hyper targeting, we keep our ad spend low, while boosting our conversion rates. We always direct our Facebook Ad directly to a Static FBML offer page that incites users to “Like” the page and convert to the store to utilize their discount code.
4. Direct traffic to places where they can convert best
If you are directing traffic back to your website, direct the traffic to specific landing pages. For example, Zeeklers.com, a penny auction site, simultaneously runs multiple campaigns for their time limited featured auctions to drive traffic directly back to auction detail pages to incite registration and bidding on high value auctions for gadgets, computers, iphones and ipads. Driving traffic to a homepage is never as effective as driving traffic back to a landing page specific to the ad offer, it also allows you to better track conversion.
5. Install the “Like” button on your blog and increase traffic by 50%
This isn’t so much an advertising tool as just general good Facebook practice. Be sure to always integrate the “Like” button onto your site or blog to improve traffic back to your site and sharing on Facebook. According to a TypePad study reported on their corporate blog, TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.
Facebook “Like” Increases Referral Traffic to Blogs by 50% [REPORT]
Popularity: 11% [?]
