Sacrilicious Marketing

In email marketing, the most important part of the email is the subject line. It’s the first impression. It single handedly decides if someone wants to open your email or not. Is your email is worth the read?

How to make subject lines effective:

1. Don’t sound spammy!

Look in your spam folder. It is likely filled with $$$ and all capitals as if it is screaming at you to OPEN THIS EMAIL NOW!!!!!!!!!! Add one of these “!!!!” to your subject line and you are sure to get flagged as spam.

2. Keep it short!

Why would keeping the subject line short benefit you? Because according to an Epsilon study, “38 to 47 characters is the average number of characters that show up in the subject line of 57% of all U.S. email recipients’ email programs.” Any more characters and they are getting cut off. Also, most people only read the first few words of a subject line anyway so be sure to get the most important information out first.

3. Be compelling!

What are the main reasons you open emails? It’s important, it’s interesting, or you perceive a benefit. These are the reasons all people open emails. So when writing subject lines let them know it’s something important of interest to them and that they will benefit from reading it.

Effective subject lines include:

1. News- Tell your readers what’s happening.
2. “How to” – How to is a great email subject line if you know a solution to a common problem your readers likely experience.
3. Riddle- There’s a reason pop up ads often say “Want to know how this girl lost 47 lbs in 3 days?” It’s because people are compelled to click it just to find out the answer. It’s our nature to reduce uncertainty so you can bet people will click that email to find out.
4. Deals – People love a good deal. If your email offers a sensational sale let them know in the subject line.

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So, as many of you have noticed, Facebook rolled out their new Fan Page Design today. And, as many of you might have noticed, the width of custom tabs seems to have changed from the expected 520 pixels to an odd 492 pixels. DON’T FREAK OUT. According to Carl Sjogreen, a Product Manager at Facebook, “This is a bug. The size of tabs was not intended to change. We’re investigating.” Facebook has always been forthcoming about announcing width changes to Fan Pages. This is just a temporary glitch which is expected to be corrected soon.

Now, on to all the shiny new things! For those of you that do not like change – you probably don’t love the new layout, but I think you will learn to like it with time. For those of us that do like to move the furniture around a bit, I’m sure you have noticed the changes!

1.     Photos Have a brand New Showcase at The Top of Your Page

I’m loving this! Much like you new profile layout, most recent photos that you post to the Wall of a Page or photos you tag your Page in will appear at the top of your page. This area will not include any photos posted by people who like your Page.

2.     Top Navigational Tabs Have Moved to the Sidebar

This is the one change I think that will receive the most complaints, but honestly, it is better for navigation and leaves enough room for the photo area at the top. The old tabbed top navigation has moved to the sidebar.

3.     Wall Filters

Page admins will be able to view additional filters beyond the “Posts by Page” and “Everyone” and now see “Most Recent” and “Hidden Posts.”

4.     Use Facebook as Your Page

You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page.

5.     Receive Email Notifications When people Post a Comment to your Page

HUGE! As an admin it can be frustrating not get notifications of when someone posts a comment to your page. This solves that issue! You will now be able to opt to receive notifications when people post or comment on your Page.

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A lot of people want to know, just what is email marketing? Well, email marketing is sending your marketing messages via email. Simple enough concept to understand ( no doctorate required), but is it effective?  Absolutely!

Email marketing is exceptionally profitable for the following reasons:

1. It’s cheap- Email marketing can be done at a fraction of the cost that traditional marketing is done at.
2. It’s easy- Easy for you to set up, and easy for a reader to get.
3. It’s fast- You can email an entire list with the click of one button.
4. It’s personalized- Email clients allow you to tailor and personalize messages to your audience.
5. It’s viral- Email messages can reach a lot of eyes very quickly. Email is easily forwarded and spread, allowing you to engage a larger audience.
6. It offers the push component- While websites are effective when people visit them, ultimately a reader has to go looking for the content. Email marketing reminds and reengages your consumers.
7. It can be tracked- Email messages uniquely allow you to track everything about how many people opened your email or clicked your links. This allows you to improve your campaign results by seeing what’s working, and what’s falling short.

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