Sacrilicious Marketing

PHONE: 617-702-2591


Sacrilicious specializes in branding, online marketing, public relations, product placement and reputation management for consumer product brands, restaurants, bars, clubs, executives, athletes, musicians, bands and celebrities. We understand your brand has special needs and know how to build and protect your brand, reputation and buzz. Contact us today for a free consultation to find out how we can create marketing strategies that will improve your fan base, sales and leads in 2011. Learn More

Archive for December, 2011

`Twas brillig, and the slithy toves
Did gyre and gimble in the wabe:
All mimsy were the borogoves,
And the mome raths outgrabe.

-JABBERWOCKY

Lewis Carroll

(from Through the Looking-Glass and What Alice Found There, 1872)

 

Remember reading Lewis Carroll’s Jabberwocky for the first time? How the words felt foreign but familiar all at once? You immediately made sense of what seemed completely nonsensical.

You hear “slithy” and know it is something between lithe and slimy, “mimsy” is both flimsy and miserable, “galumphing” is galloping while triumphant and “chortling,” is chuckling and snorting at the same time. By simply blending 2 words into a new one, Carrol introduced the world to an entirely new vernacular in Through the Looking-Glass and What Alice Found There. We call these blended words portamanteaus… and, today, we create and use them everywhere. Tabloids turn celebrity couples like Brad Pitt and Angelina Jolie into Brangelina. New technologies birth words like netiquette, sexting and textpectation almost daily. Master chefs push the boundaries of fusion cuisine with frankenfoods. Authors like Steven D. Levitt and Stephen J. Dubner explain hidden causality in the theory of Freakonomics. Girls cringe when they hear the terms “cankles” and “fugly.” The Red Hot Chili Peppers even injected portamanteau into their music in Californication.

Read the rest of this entry »

Popularity: unranked [?]

VIDEO

Enter the video embed code here. Remember to change the size to 320 x 270 in the embed code.

TAG CLOUD

About Mary McKnight

I am the only bimbo Harvard ever graduated and I teach cool. No, seriously, I have worked with Warner Bros. Feature Films, an EMI Distributed Record label and premier luxury magazine publisher, Haute Living. I love working with personalities and consumer brands and always challenge myself to think outside the box and bring unique marketing campaign strategies to the table.

What I'm Saying On Twitter

    Become a Fan!