Dear Human Resources;
Please do not be intimidated by my resume. Seriously, it looks big, it looks bad… but really, I am just a goofy marketing girl looking for a new company to call home in the greater Boston area. I have extensive experience in running successful marketing departments with provable ROI for large-scale technology products, Fortune 500 products and services and celebrity brands. My experience in technology, consumer product and entertainment marketing spans 10 years and, if I do say so myself, I’m fun to work with and for.
I could dazzle you with buzz words like “social equity,” “linkbait,” and “conversion analytics” or I could toss out clients I have worked with like Ford, Coca-Cola and Warner Lambert or I could leave you star struck by saying Fergie is on my speed dial, Seth Godin calls me and I currently work with EMI Music and Universal Records, but it’s all in my resume. Also, I may or may not have a degree from Harvard and have written books on blogging and Twitter (hint: I do and I have.). What I really want you to know is, I love marketing and I am good at it. I think about more creative and cost effective ways to market the artists and products I work with while I’m on the treadmill. I worry about provable fan base, customer satisfaction, retention, re-marketing campaigns and even partnership synergies while making dinner reservations (I don’t cook – stoves are my Kryptonite). I dream about the perfectly optimized landing page, viral leveraging, conversion ratios and split testing while I sleep. I even keep a blog on new media marketing and how it affects the music industry at www.sacriliciousmarketing.com. Yes, some might call it obsessed, but it’s my passion and I want to bring this passion to a brand and product that can really and truly benefit from a creative thinker and results driven marketer. But seriously, I am a find in the marketing world, not only can I direct a department, I do all my own stunts, meaning I can code a website, implement a social marketing campaign, analyze metrics and quickly split test and optimize campaigns for effectiveness. I’m basically a superhero and I KNOW how to communicate effectively. (You’re still reading, right?)
If all that was not self promotional enough for you, Google me: I am a frequent guest on the SEO/Social Media conference circuit. I invite you to reference my LinkedIn, Facebook and Twitter profiles along with visiting my Facebook fan page and website for work product, knowledge base and preliminary references and testimonials to my work product.
OK, now that you know I’m AWESOME, if you’re AWESOME, call me, we should interview. Oh yeah, if you don’t have a sense of humor, this was all tongue in cheek. I’m easy to get along with and play a professional adult 99% of the time.
Thank-you,
Mary McKnight (a little more about me can be found here)
Testimonials and Recommendations
Resume
| Education | 1993-1997 Harvard College Cambridge, MA Harvard University Cambridge, MA
Social Science; Bachelors |
| Strategic Overview | Social Science degree from Harvard College
Ten (10) years experience in a marketing capacity; 5 years leadership experience Recognized industry expert in SEO/SEM/Social Media Marketing, with 2 books published on social media and blogging Excellent communication and presentation skills with flair for building community relationships and collaborative partnerships Strong writing and editing skills for both marketing and fundraising initiatives, including print collateral, letters, business plans, marketing plans, and educational and online publications Thorough understanding of marketing philosophies, branding, strategic planning, creative, media, web, public relations concepts and techniques Excellent strategic, financial and project planning skills Excellent analytical skills and the ability to interpret market research to provide direction and support for a company’s short and long-range goals Strong Computer skills including Microsoft Office, Word, Excel, Power Point, Flash HTML, CSS, JavaScript, SalesForce.com, ACT, GoldMine, Adobe Creative Suite, Corel Suite; proven ability to quickly learn new systems and software |
| Professional Experience | 12/2008-11/2009 EMI Music/Fuel Records Orlando, Los Angeles, New York
Director of Social Media Marketing Company Overview: Fuel Records is the Ska division of EMI Music, one of the 4 major labels in the music industry. Job Functions: § Direct a small marketing and in house public relations team § Create branding and promotional materials for concerts, live events and radio collateral for artists under the label § Develop an extensive social media strategy for the label and our artists that involved working with Public Relations firms, booking agents, venues and artists. Personalized strategies were developed and deployed for each artist with specific goals in mind (i.e. provable fan bases and iTunes sales or concert, live event, tour promotions and sales) § Create synergies for all artists online and offline presences through consistent branding and messaging and generate more content for websites and blogs form users to lower the cost of artist sites and improve overall engagement and ROI. Sites were also optimized with split tested call to actions to improve conversion to album and iTunes sales. § Reputation management. Utilizing SEO and generated content I created a system similar to Ford’s where we monitored artist brand reputation and online noise for mentions and suppressed “bad” or “negative” PR and reviews with generated content and pushed “good” and “positive” content up the SERPs. |
| Professional Experience | 07/2008-12/2008 1parkplace.com San Diego, CA CMO
Company Overview: 1parkplace, Inc. is a leading IDX, lead generation, website, blog and SEO provider within the real estate space. They boast over 20,000 brokerage clients and offer one of the most robust business marketing solutions within the industry. Job Functions: § Develop a small marketing team of 6 people and an automated Marketing system that is capable of running itself through a network of automated drip email campaigns to clients and potential client through interaction with the sales and fulfillment databases (SalesForce.com) § Manage and grow the marketing budget by increasing new sales and developing customer retention programs. § Manage online and print ad buys, conference/tradeshow participation and track and improve ROI through split ad testing § Fully document products from an internal sales training perspective and a consumer sales perspective through internal training manuals, sales collateral and myriad web presences with micro sites and targeted web landing pages. § Fully SEO/SEM all company websites for better natural and paid web positioning in all major search engines. § Create new add on and recurring revenue products such as a training site and online certification programs and eBooks. § Track ROI on sales and marketing efforts to effectively reduce the marketing budget by at least 10% while increasing sales by more than 28% in less than 6 months in a receding market. Customer retention increased by a full 26% within a 6 month period due to an automated customer retention program. § Identify new partnerships with industry and non-industry technology firms, bring larger brokerages to the table for lower cost of acquisition sales through mining my personal network. § Developed and implemented business, operating and marketing plans and related the above strategies.
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| 2005-2008 RSS Pieces, Inc. Cape Coral, FL/Lake Park, FL CMO @ppStart, Inc. Cape Coral, FL
Company Overview: RSS Pieces, Inc. is a leading custom blogging and SEO company specializing in the real estate market. Job Functions: § Identified, researched, analyzed and reported on emerging and targeted markets to CEO including the music entertainment industry which resulted in contracts with RCA Records, Melodic Records and American Idol. § Developed and implemented business, operating and marketing plans and related strategies. § Built online presence and brand through extensive blogging, social networking, trade show presence, speaking engagements, personal network development, trade advertising campaigns, direct mail and email campaigns and blogging and social media campaigns. § Built a recognizable brand through a solid and consistent online presence and expert content on a shoestring budget. § Negotiated reseller agreements with RE/MAX International, 1 Park Place and IDC Global which resulted in an increase in corporate revenues of more than 312% within 6 months. § Directed and prepared documents, reports and graphic intensive/interactive web presentations (Flash/Director/Power Point) in addition to developing all copy and designing all graphical elements of all collateral sales tools including web sites, product brochures and advertising campaigns. § Coordinated, organized and directed trade shows, speaking engagements, press appearances and a weekly radio show. § Oversaw and managed Marketing and Sales Budgets. § Frequently spoke on the SEO/SEM and Real Estate Technology circuits at Inman News, NAR, REBARCamp(s), RETech South and various MLSs, Realtor Associations and Technology conferences. Clients: RE/MAX International, IDC Global, 1 Park Place, Keller Williams, Sellstate, American Idol, Melodic Records, AboutRecords.com (Columbia Records), RCA Records, NCI Building Systems, Butler Manufacturing, Shulte Steel |
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| 1999- 2005 ColdWave Tech/Torrey Pines Investments La Jolla, CA
Sr. Consultant, Business Development Company Overview: ColdWave is a diversified marketing and development firm that worked closely with both e-startups and Fortune 500 companies. Job Functions: § Assisted clients in developing and adjusting successful business and marketing models to meet the needs of the market and secure financing. § Assisted e-startup clients in garnering over 20 million dollars in investments § Researched, analyzed and developed strategies for exploiting new markets for clients § Developed and implemented strategies for mining customer databases § Developed and implemented media projects/materials, and sales/promotional strategies for clients § This position has required frequent travel and a high level of organization, expertise and solid interpersonal and communication skills. Clients: Smart AIM Corp., Honda, Suzuki, Metallic Building Systems, NCI Building Systems, LP., Exxon Production Research, Classic Cosmetics, Progressive Motorcycle Insurance, Tag Entertainment (Warner Bros. Family Films), Wm. Wrigley Company (Wrigley’s Gum), Diamond Products, Inc (Dippity Doo), etc. |
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| 1998- 1999 CC & RF Services/College Kit Hanover, NH
Account Executive Company Overview: CC & RF Services (The College Kit, now Gigunda Group) is a marketing service provider that caters to providing fortune 500 companies with direct access to the college market through event marketing promotions and sampling initiatives. Job Functions: § Assisted in developing marketing materials, client proposals and presentations § Responsible for recruiting new clients and maintaining relationships with existing clients § Oversaw the implementation of event marketing and sampling programs for select clients Clients: Kellogg Company, Campbell Soup Company, Warner Lambert, YM Magazine, Coca-Cola, Bristol Myers Squibb, etc. |
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| 1997- 1998 Dialogos, Inc. Boston, MA
Intern/Jr. Consultant Reason for leaving: Offered a management position at CC & RF Services NOTE: Dialogos dissolved in 2002. Company Overview: Dialogos, Inc. is a Boston based consultancy specializing in the planning and implementation of eMarketing solutions for customer development and relationship management. Job Functions: § Assisted in developing client proposals and presentations § Responsible for recruiting new clients and maintaining relationships with existing clients Clients: US Mint, Hotels.com, Apple Computers, GE Aircraft Engines, Ralston-Purina, E-trade, etc. |
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| Technical Skills |
The following represents applications and tools with which I have a high level of proficiency: Corel Suite, Adobe Illustrator, Adobe InDesign, Adobe PageMaker, PhotoShop, Paint Shop Pro, Flash, HTML, CSS, DHTML, XML, PHP, ASP, MySQL, JavaScript Expert in Search Engine Optimization, Joomla, Dupal, WordPress, Ning, Ruby on Rails, LAMP server admin capabilities, etc. Marketing Expertise: Inbound Marketing Strategies, Outbound Marketing Strategies, Permission Marketing Strategies, Social Media, Conversion Psychology, Media Buys, Print Media Advertising, Direct Mail, Market Research and Analysis, ROI Analysis and Optimization, SEO/SEM/PPC *Note: I have experience with a number of other applications, tools and programming languages. Please ask should you not see a specific skill listed. |
| Professional Memberships | American Marketing Association
American Business Women’s Association Harvard Club |
| Personal Information |
1997 Summer Intern for Rep. Garry Coon, Massachusetts State Representative 1996 Summer Intern for Senator John O’Brian, Massachusetts State Senator 2002, 2003, 2006 Fitness America Competitor and ACE Certified Personal Training 2008-Present Volunteer with Help Now and Domestic Violence Law Reform Advocate I have two small boys (4 and 2) and am engaged to a professional hockey player and am an amateur bodybuilder with a serious gym addiction. |
| References & Salary Requirements |
15+ References can be found on LinkedIn http://www.linkedin.com/in/marymcknightrealestateblogger Additional references available upon request, please specify the type of reference required. Personal Reference from Haute Living Magazine Publisher, Seth Semilof available upon request. Salary Range Requirements: negotiable for the right opportunity |
| Work Product Samples | |
| Other Places to Connect w/ Mary |
Twitter: http://twitter.com/REBlogGirl Facebook: http://www.facebook.com/marytmcknight http://www.facebook.com/sacriliciousmarketing LinkedIn: http://www.linkedin.com/in/marymcknightrealestateblogger |
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