Sacrilicious Marketing

With 500 million users and easy discoverability on search engines, Facebook and it’s Musician Fan Pages are incredible tools you can use to promote yourself. Consider that Shakira launched her Fan page earlier this year with an exclusive video release to Facebook, garnering her over 2 million fans practically over night, Lady Gaga has surpassed the once seemingly unattainable Obama page for most fans and the King of Pop, Michael Jackson reigns supreme posthumously with 16,801,401 fans. Fan pages have become the new benchmark in the industry. I have walked into meetings with label executives and A&R reps that pull up Facebook Fan Pages even before Myspace Pages for insights to artist reach. So, here are my top 10 tips to making your Fan Page kick ass and take names.

1. Use FBML welcome tab

Landing on a Facebook wall is just boring. It is a wall of information that really doesn’t give people the full picture of your artist or band page. By using the Static FBML application and a little bit of HTML and CSS know-how, you can create a custom Welcome page that uses proven conversion psychology to call visitors to action to fan your page and push over to your website and lead generators like your fan and concert mailing list.

Example: Selby, LadyGaga

Free FBML template for musicians

Premium FBML Template for Bands and Musicians, $59

BONUS TIP: IF YOU ARE AN UNSIGNED ARTISTS WITH THE GOAL OF BEING SIGNED – USE YOUR FAN PAGE AS AN EPK – FOCUS ON WHO YOU ARE, VIDEOS/AUDIO OF YOURSELF AND HOW TO CONTACT YOUR REPRESENTATION.

2. Showcase music, photos and videos

a.     Music by Reverb Nation

Play Your Tunes. Musicians and bands can post unlimited songs for streaming or download, add bios and band photos, sell your music and have your friends add your music and share with their friends (viral marketing for you!). This app also includes links to your homepage and you can add up to 30 of your songs (full-length) to your Facebook Musician Page. And the best part: great stats track song-play activity.

b.     iLike Music by iLike

One of the premiere music applications for fan pages. One great feature that iLike exclusively provides is the ability to load a large, MySpace-esqe banner. It is somewhat difficult to currently brand yourself visually on facebook (without spending a lot of $), but this is a good start. This app plays music, shows your Twitter feed, has links to purchase songs, etc. In order to create on one these you need an iLike account: http://ilike.com

c.     My Band by ReverbNation

There is a lot of overlap between My Band and iLike. The main functions that separate My Band are the merchandise options (fans can buy merch right from this tab), and the newsletter/street team sign up box.

d.     Music Player by Facebook

Music Player lets your fans listen to your most recent tracks directly from your Page. Add as many tracks as you want, and update Music Player as you create new music.

BONUS TIP: SPEND TIME TRYING TO GET YOUR MUSIC PLACED WHERE IT WILL GET MASS MARKET EXPOSURE. Get on ourstage or some other platform with direct connections to niche channels like VH-1, MTV, Golf Channel etc. You can easily get some sample placement in these shows (if you are good). One of my fav baby bands, Selby literally got their record deal with Capitol by getting placed in a Golf Channel show and opening for Ryan Cabrerra THEN Uncle Cracker.

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Popularity: unranked [?]

Our FBML templates are advanced premium, industry specialized and graphically customized FBML templates you can use to instantly create a more professional look for your personal or corporate fan page. These simple, yet functional templates are offered for instant download for $29/each and are built with specific industries, color and themes in mind to make customization easier for both web designers and novices.

MUSICIAN FACEBOOK FAN PAGE

MUSICIAN FBML TEMPLATE   is feature rich multiple tab template designed specifically for the needs of bands and musicians.

This template includes a dynamic CSS image gallery, youtube channel integration so you can display your videos dynamically and audio players so you can sample of demo your music directly though your fan page.

There is plenty of room for the customization of images, links, colors and calls to actions. It is compliant with the fan page width of 520 pixels.

FBML TEMPLATE LIVE DEMO

Best suited for:

Musicians, bands, comedians and other performers or artists.

Features:

• Call to actions specific to the music industry
• Compliant with the 520pixel widths
• Social networking icons link to your own social accounts
• Dynamic CSS image gallery
• Youtube channel integration
• Contact Form
• Integrated MP3 players

Order Now – $59
To buy this template, please click the link below to purchase for instant download.

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Popularity: unranked [?]

Facebook Custom Business Pages Announces Low Cost Solutions for Facebook fan Page Width and CSS Changes

If you have recently found that your fan page does not adhere to the new 520 pixel width scheduled to roll out on August 23, 2010 or your fan page is experiencing issues in IE8 due to the recent unannounced change by Facebook that introduced a serious bug affecting pages using the standard inline CSS, we are offering some low cost services for these fixes:

IE8 Inlined CSS Fix: $50

Width Change Fix: $50

Facebook Fan Page Fixes

IE8 CSS Fix for Display Bug $50.00 520 Pixel Page Width Fix $50.00

Popularity: unranked [?]

If you have recently experienced the issue of your inlined CSS not displaying in IE8 in Facebook on your Fan Page, you are not alone! A recent change to Facebook has caused any inlined CSS to fail to display in IE8. But good news, the fix is simple but it does involve the use of an external stylesheet! So, here goes:

1. You will need to go into your FBML application and cut your inlined CSS (the code from <style> to </style>) then you will need to create a new text document with the extension .css and paste the code between the style tags there. DO NOT INCLUDE THE STYLE TAGS IN THE CSS DOCUMENT.

2.Upload your style sheet to your server or if you do not have a place to host your external style sheet, use Google Sites and follow the instructions below:

If you don’t have a Webmaster who can upload your CSS stylesheet to a Web server and provide you with the URL to the file, then you’ll need to find a service that will host your external CSS file.

After researching this, it became apparent that Google Sites was the perfect option for external file hosting. The service is free — you just need to set up a Google account or add “Sites” to your existing account.

Setting Up Google Sites and Adding your Files

Log in to your Google account.

Click “Settings” in the top-right corner of your browser. You will see the Google services you have in your account. After the list of active services you’ll see:

If you don’t see “Sites” under “Try something new,” click the “More” link and, on the next screen you should see in the list.

Click on “Sites” and you’ll then be redirected to the landing page for your new Google Sites account:

Click “Create new site” and, on the next screen, fill in the “Name your site” field with a short descriptive name (NO SPACES). Below that you’ll see the URL for your new site. Write this down as this will be the URL you use for your stylesheet and any images, or any other file types, you upload.

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Popularity: 13% [?]

Our FBML templates are advanced premium, industry specialized and graphically customized FBML templates you can use to instantly create a more professional look for your personal or corporate fan page. These simple, yet functional templates are offered for instant download for $29/each and are built with specific industries, color and themes in mind to make customization easier for both web designers and novices.

ECOMMERCE FASHION FACEBOOK FAN PAGE

ECOMMERCE FASHION FBML TEMPLATE   is an image heavy template that focuses more on the dental industry and solid calls to action for any retail, fashion or e-commerce business.

There is plenty of room for the customization of images, links, colors and calls to actions. It is compliant with the coming fan page width of 520 pixels so no code changes will be necessary when Facebook rolls out its new fan page standards in July 2010.

FBML TEMPLATE LIVE DEMO

Best suited for:

Fashion, E-commerce, Retailers, Fashion Designers

Features:

• Call to actions specific to the fashion, retail and e-commerce industry
• Compliant with the expected July 2010 reduced width fan pages.
• Social networking icons link to your own social accounts

Order Now – $29
To buy this template, please click the link below to purchase for instant download.

Technical Specifications

These FBML templates are available to you through download and are highly customizable. With a little HTML and CSS knowledge and our video tutorials anybody can create beautiful and robust business pages on Facebook. *Please note: our templates are meant for people with a basic knowledge of HTML and CSS and can be confusing to user who have never seen code. For those customers, we recommend our full customization services here.

Shop Other Templates

Click the shop image to the left and browse our collection of feature rich easy to customize DIY templates available through our Facebook Custom Business Page shop.  We offer a full range of professionally customized and do-it-yourself FBML Facebook business pages and tools

Popularity: 12% [?]

1. Create compelling headline, copy that mentions Facebook specific discounts or lingo and an eye catching ad image.

This is basic copy writing, but it bears repeating – write your ad so it compels people to click and always provide a very interesting and compelling image – nothing too corporate – funny and semi-amateur works better on Facebook than over produced stock imagery of servers or computers. Be creative and always provide a very clear and compelling offer and action item. Use time limited language if necessary to compel people to act now.

Pay Per Face: 52 Facebook Advertising Tips & Best Practices

2. Focus your ads to display on profile pages rather than homepages

A recent Mulley Communications study found that “71% of users looked at adverts on their Profile pages, 31% of users looked at adverts on the News Feed page”. By targeting your ads by the interest of users, you can ensure that more of your ads are displayed on profile pages than on homepage news feeds so they are likely to be viewed and clicked.

Resource: Study: Facebook Profile Ads Are More Effective Than Homepage Ads

3. Run simultaneous multiple ad campaigns with different copy, offers and targeting.

For example, one of my clients, Genetic Denim, a luxury jeans designer brand worn by celebrities like Shakira, Kristen Stewart and Jessica Alba utilizes their celebrity clientele to hyper target their ads by interest of Facebook users. For example, by targeting users that specify “Twilight” or “Shakira” as their movie or music interests, we can serve hyper targeted ads to these users, offer them a substantial discount, and create a compelling ads that resonates with the target audience at a personal level. Additionally, because we are hyper targeting, we keep our ad spend low, while boosting our conversion rates. We always direct our Facebook Ad directly to a Static FBML offer page that incites users to “Like” the page and convert to the store to utilize their discount code.

4. Direct traffic to places where they can convert best

If you are directing traffic back to your website, direct the traffic to specific landing pages. For example, Zeeklers.com, a penny auction site, simultaneously runs multiple campaigns for their time limited featured auctions to drive traffic directly back to auction detail pages to incite registration and bidding on high value auctions for gadgets, computers, iphones and ipads. Driving traffic to a homepage is never as effective as driving traffic back to a landing page specific to the ad offer, it also allows you to better track conversion.

5. Install the “Like” button on your blog and increase traffic by 50%

This isn’t so much an advertising tool as just general good Facebook practice. Be sure to always integrate the “Like” button onto your site or blog to improve traffic back to your site and sharing on Facebook. According to a TypePad study reported on their corporate blog, TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.

Facebook “Like” Increases Referral Traffic to Blogs by 50% [REPORT]

Popularity: 10% [?]

This real estate FBML template can instantly create a more professional look for your personal or corporate real estate fan page. This simple, yet functional template is offered for instant download for $79 and is built with the real estate industry in mind to make customization easier for both web designers and novices.

REAL ESTATE FACEBOOK FAN PAGE

This neutral and image rich FBML template is designed specifically for real estate professionals and includes a number fo call to actions, a contact form and a property search module that are all easily customizable with some basic HTML and CSS knowledge.

There is plenty of room for the customization of images, links, colors and calls to actions. It is compliant with the coming fan page width of 520 pixels so no code changes will be necessary when Facebook rolls out its new fan page standards in July 2010.

REAL ESTATE TEMPLATE LIVE DEMO

Best suited for:

real estate professionals

Features:

• Top navigation menu (Multiple tab navigation (mini site functionality))
• Social network icons
• Community profile internal tab
• Call to actions specific to the real estate industry
• Property search
• Contact form
• Compliant with the expected July 2010 reduced width fan pages.

Order Now
To buy this template, please click the link below to purchase for instant download.

Shop Other Templates

Click the shop image to the left and browse our collection of feature rich easy to customize DIY templates available through our Facebook Custom Business Page shop. We offer a full range of professionally customized and do-it-yourself FBML Facebook business pages and tools.

Popularity: 3% [?]

Like the way some real estate fan pages on Facebook just kick butt with custom designs but not sure you want to lay out $300 to get yours to look as slick? Here’s a simple solution. Our $39 industry specific fan page templates let you easily customize and install a custom and functional page tab into your fan page to give your page a sleek new look for pennies.

REAL ESTATE FBML TEMPLATE LIVE DEMO

Order Now
To buy this template, please click the link below to purchase and download.

About This Template

This first real estate fan page template is designed with a simple quick search that can be easily modified to work with your existing HTML based IDX, featured property listings and a navigation bar that directs visitors to your website where they can search and interact in your own branded environment. All images are hosted on Photobucket allowing you to easily download and modify them then re-upload to your own image hosting account if you so desire. This template is both compliant with the current width of 760 pixels and the coming fan page width of 520 pixels so no code changes will be necessary when Facebook rolls out its new fan page standards in July 2010.

Technical Specifications

These FBML templates are available to you through download and are highly customizable. With a little HTML and CSS knowledge and our video tutorials anybody can create beautiful and robust business pages on Facebook. *Please note: our templates are meant for people with a basic knowledge of HTML and CSS and can be confusing to user who have never seen code. For those customers, we recommend our full customization services here.

FBML Tutorials

Tutorials on creating, editing, publishing and promoting Facebook Fan Pages can be found here.

See Our Gallery of Custom Fan Pages for Real Estate

SINGLE TABBED CUSTOM PAGES

Realty Austin is a premier Austin, TX real esatate brokerage with a very devloped brand and robust website. The company engaged Sacrilicious to create a Facebook Fan Page with a robust IDX search and brand continuity.
Custom Facebook Page

Pricing: $295

Browse Our Portfolio

Buy from Our Shop

MULTI TABBED CUSTOM PAGES

Kevin Tomlinson is a celebrity real estate agents selling condos in the Miami Beach area. We have assisted Kevin with a comprehensive SEO plan and startegic social media implementation including his Facebook Fan Page.
Custom Facebook Page

Pricing: $595

Browse Our Portfolio

Buy from Our Shop

Shop Other TemplatesClick the shop image to the right and browse our collection of feature rich easy to customize DIY templates available through our Facebook Custom Business Page shop.  We offer a full range of professionally customized and do-it-yourself FBML Facebook business pages and tools.

Popularity: 11% [?]

This month marks the start of our FBML template of the month program. These simple yet functional templates will be offered for instant download for $29/each and will be built for specific industries and themes.

The first template in this program is our June 2010 Template.

JUNE 2010 FBML TEMPLATE LIVE DEMO

Order Now
To buy this template, please click the link below to purchase and download.

About This Template

The June 2010 template is designed to feel feminine. This is an image heavy template that focuses more on visual elements than textual elements and is best for artists, web designers, photographers or other creative professionals with a need for a gallery or portfolio. The sliding image gallery below allows you to provide a featured portfolio of recent work with descriptions. It also includes the invite your friends feature at the bottom and is both compliant with the current width of 760 pixels and the coming fan page width of 520 pixels so no code changes will be necessary when Facebook rolls out its new fan page standards in July 2010.

Technical Specifications

These FBML templates are available to you through download and are highly customizable. With a little HTML and CSS knowledge and our video tutorials anybody can create beautiful and robust business pages on Facebook. *Please note: our templates are meant for people with a basic knowledge of HTML and CSS and can be confusing to user who have never seen code. For those customers, we recommend our full customization services here.

Shop Other Templates

Click the shop image to the left and browse our collection of feature rich easy to customize DIY templates available through our Facebook Custom Business Page shop.  We offer a full range of professionally customized and do-it-yourself FBML Facebook business pages and tools.

Popularity: 5% [?]

With over 400 million users, Facebook has become the #1 trafficked and used website in the world! It is also quickly becoming a place where you can reach new customers and even generate sales and process transactions. And, as with everything, it will be the early adopter businesses that will win in the end. The great thing about Facebook and even their business pages is that they are free.

10 Killer Tips for Using Facebook Fan Pages for Business

1.     Use the FBML application to create a powerful landing page new visitors land on!

A good landing page should have strong imagery, a specific call to action (always tell people what you want THEM do before you tell them who YOU are), and create an environment where they want to convert to either a lead in your database or a customer. FBML is a less functional version of HTML and while FBJS can extend it to some action scripting, most action scripting is extremely limited. That said, it is possible to integrate contact forms, newsletter sign ups and Google and Paypal “buy now” buttons to create call to action conversion points for your visitors direction on the page.

For Example:

IDC is an interracial dating service that determined their specific goal to be generating new members for their service from Facebook. Their call to action needed to be highly graphical and appealing and the hook we used was their profile search feature on their website. By immediately grabbing the attention of visitors with a photo of an interracial couple, we were able to forgo a textual explanation and drive people directly to action by integrating a functional member profile search onto the page. To provide some indexable content on the page, we chose to place some member testimonials from the site below the fold. This additional content is not only to give third party credibility to the service for members but also to create some keyword rich content for search engines to index the page by.

Tutorials:

• FBML Tutorial: How to Create a Facebook Fan Page
• FREE FBML Facebook Fan Page Template and Tutorial

2.     Use the full height allowed for your profile picture to create a mini advertisement

Turn your profile picture into an ad on both your personal and business pages.

Did you know that you have 200 x 600 pixels of real estate to promote yourself, brand and products on Facebook through your profile picture? Most users only use 200 x 200 pixels of the available profile pic real estate? Personalizing your profile pic to include your brand and services is one way to increase your visibility, brand value and conversion. A while back I had published a skyscraper ad to my DIY FBML Templates Fan Page on Facebook and almost immediately saw an increase in conversion to my product landing page and an increase in sales of about 4 additional sales per day. It is a great place to not just include information about what you do but if you have an offline business dependent upon incoming hone calls, to include your phone number or web address.

Resource:

• Facebook Tip of the Day: Pimp Your Profile Pic

Before: 200 x 200 pixels	After: 200 x 600 pixels

Example in the Wild

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Popularity: 6% [?]