Over the past few years, it seems many marketers, especially new media marketers, have gone soft on list building and list marketing. We’ve been so bombarded by permission and inbound marketing dogma that many of us see the idea of targeted non-permission based email marketing as old school and spamming. However, monetizing a list for immediate and long-term income is best accomplished by combining a specific offer with a conversion landing page, marketed through permission and non-permission based targeted bulk emailings.
Example:
Last month I used a combination of inbound, permission and non-permission based marketing with targeted lists, my results were as follows:
|
Permission Based Email
(blog subscribers and former clients) List: 1900 Conversion rate: 3.87% Total new business: 73 clients Referral rate: 11% Total referrals from new business: 8 Total New Business: 81 clients |
Non Permission Based Email
(targeted rented list of industry specific professionals) List: 5,000 Conversion rate: 1.6% Total new business: 80 clients Referral rate: 8% Total referrals from new business: 6 Total New Business: 86 clients |
4 Steps To Having a Successful Mailing that Nobody Talks About
1. Define your offer on both a landing page and an HTML email
A solid email offer should be concise and specific. This means, forgo long, rambling text for short, call to action copy with vivid graphics. Also, make sure you explicitly explain your offer, give examples of your product or service and provide pricing. The page and email should offer the ability to immediately convert a reader to a lead or customer by directing them to your sales page. But the most important thing you must do is call people to action with either an amazing deal or a time limited offer. Ideally, you want to create the need to buy with an irresistible offer.
Good examples of offer-based conversion emails/pages:
My Example: Sacrilicious Marketing Facebook Fan Page Offer
Popularity: 3% [?]
