Day 3 of Digital Marketing for Selby. I almost took a screenshot of the old twitter page, but thought better of it because it really just did not represent them well. The page was, simply put, stale. And like I’ve said before, Selby is many things but STALE ain’t one of them!!! This is a baby band on the verge of breaking big time, with a hypnotizing stage presence and their Twitter page needed to not only convey energy and rock royalty but also pimp their upcoming appearances. And this is where band and music marketing is different from mainstream corporate and brand marketing. We need to keep the Twitter background fresh and updated with the upcoming events. Their content needs to be edgy, relevant and personal. We’ve come up with a Twitter background that represents their musical identity and now they are working on providing the “right” kind of content. A little coaching and a lot of dedication and they will have a Twitter page that crushes it.
See their page at twitter.com/selbytheband
Popularity: -0% [?]
Facebook fan pages are great resources for celebrities, companies and brands to drive new customers and notify existing customers and fans of what’s happening with the company, brand, or celebrity. But, in the case of most fan pages, they are just LAME and nothing more than a wall of thoughts collected in one spot. They don’t do much to excite potential fans to join the page. That’s where custom fan pages come into play. One of the best ways to really engage new potential fans, is to create a welcome or landing page that calls them to action. In the case of Sleby, we took their slightly stale fan page and made it money with a look and feel that represents them well. Drawing inspiration from Old Hollywood, the movie Swingers and David Bowie, we pulled together a look that resonates with fans and offers content that will engage them in the band, the music, their other social profiles and their websites. 
