Sacrilicious Marketing

Music, Restaurant and Celebrity Online Marketing


Sacrilicious specializes in branding, online marketing, public relations and reputation management for restaurants, bars, clubs, executives, athletes, musicians, bands and celebrities. We understand your brand has special needs and know how to build and protect your brand, reputation and buzz. Contact us today for a free consultation to find out how we can create marketing strategies that will improve your fan base, sales and leads in 2010. Learn More

Archive for the ‘Uncategorized’ Category

Ecommerce Fashion FBML Facebook Fan Page Template

Posted by marymcknight On July - 11 - 2010

Our FBML templates are advanced premium, industry specialized and graphically customized FBML templates you can use to instantly create a more professional look for your personal or corporate fan page. These simple, yet functional templates are offered for instant download for $29/each and are built with specific industries, color and themes in mind to make customization easier for both web designers and novices.

ECOMMERCE FASHION FACEBOOK FAN PAGE

ECOMMERCE FASHION FBML TEMPLATE   is an image heavy template that focuses more on the dental industry and solid calls to action for any retail, fashion or e-commerce business.

There is plenty of room for the customization of images, links, colors and calls to actions. It is compliant with the coming fan page width of 520 pixels so no code changes will be necessary when Facebook rolls out its new fan page standards in July 2010.

FBML TEMPLATE LIVE DEMO

Best suited for:

Fashion, E-commerce, Retailers, Fashion Designers

Features:

  • Call to actions specific to the fashion, retail and e-commerce industry
  • Compliant with the expected July 2010 reduced width fan pages.
  • Social networking icons link to your own social accounts

Order Now – $29
To buy this template, please click the link below to purchase for instant download.


Technical Specifications

These FBML templates are available to you through download and are highly customizable. With a little HTML and CSS knowledge and our video tutorials anybody can create beautiful and robust business pages on Facebook. *Please note: our templates are meant for people with a basic knowledge of HTML and CSS and can be confusing to user who have never seen code. For those customers, we recommend our full customization services here.

Shop Other Templates

Click the shop image to the left and browse our collection of feature rich easy to customize DIY templates available through our Facebook Custom Business Page shop.  We offer a full range of professionally customized and do-it-yourself FBML Facebook business pages and tools

Popularity: 3% [?]

Facebook Tip of the Day: Pimp Your Profile Pic

Posted by marymcknight On May - 11 - 2010

Turn your profile picture into an ad on both your personal and business pages.

Did you know that you have 200 x 600 pixels of real estate to promote yourself, brand and products on Facebook through your profile picture but most people only use 200 x 200 pixels of that real estate? Personalizing your profile pic to include your brand and services is one way to increase your visibility, brand value and conversion. A while back I had published a skyscraper ad to my DIY FBML Templates Fan Page on Facebook and almost immediately saw an increase in conversion to my product landing page and an increase in sales of about 4 additional sales per day. It is a great place to not just include information about what you do but if you have an offline business dependent upon incoming hone calls, to include your phone number or web address.

Think about the opportunities!

Before: 200 x 200 pixels

After: 200 x 600 pixels

Example in the Wild

Popularity: 5% [?]

How Facebook Got an 88 yr old Betty White on SNL

Posted by blreid On May - 10 - 2010

If you think Facebook is just a fad, consider it’s crowdsoucing ability for content and even main stream media guests like Betty White on networks like NBC and pop culture shows like SNL! Also, consider the potential for grassroots campaign like the “Get Betty White to Host SNL” campaign.  Social networking has the ability to affect mainstream media and pop culture like no other medium in history. With a high profile, members assembling into crowds based on interests and causes, you can begin to see the utility of the tool for more than just connecting with old friends and classmates.


If you are like me, you haven’t watched SNL regularly since college. But, after almost a decade of considering SNL irrelevant, I tuned in this Saturday to see the results of one of the most successful grass roots Facebook campaigns in the social network’s history. If you missed it, 88 year old veteran actress/comedian, Betty White crushed it! White’s hosting stint on “Saturday Night Live” brought in the biggest audiences in nearly two years for the NBC sketch comedy show. This weekend’s program topped all prime-time shows on major networks, according to preliminary numbers. Final numbers are due later this week. [EW]. What was even better that bearing witness to this viral phenomenon was Ms. White herself – who was funnier than hosts ¼ of her age!

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Popularity: 5% [?]

Happy Mother’s Day: Be a Mother Lover

Posted by marymcknight On May - 9 - 2010

Dick in a Box Sequal – Mother Lover – Watch more Funny Videos
If you have not had a chance to see this… Justin Timberlake’s Mother Lover SNL video is hilarious.

Popularity: 6% [?]

Secretariat: A Coin Toss, A Housewife and a Horse

Posted by marymcknight On May - 8 - 2010

This is the story of a housewife that raised and raced the greatest horse to have ever set hoof on a track. It is not just a heart-warming tale, but a lesson in how being bold, taking risks and spinning the right story makes for legends. You’d be surprised what you can learn about business and PR from a horse and a housewife!

Read also: Disney is in the Details: PR & Spin

In the Spring of 1970, a champion was born. Secretariat, one of the largest and most celebrated race horses to have ever lived, came into this world on the losers side of a coin toss with a housewife struggling to save her family’s farm as the owner. The coin toss between self proclaimed “housewife,” Penny Chenery and Ogden Phipps was over who would have first choice of the foals in a breeding with celebrated champion, Bold Ruler. Chenery lost the bet and Phipps chose the weanling filly from mare, Somethingroyal. Chenery’s colt, born on March 30, 1970 remained unnamed for nearly a year until the Jockey Club finally accepted the name Secretariat, submitted on a ruse by Chenery’s Secretary. He stood tall at approximately 16 hands 2 inches and raced at a weight of 1,175. At 2 years old, he started a winning streak that resulted in him becoming the first Triple Crown (Kentucky Derby, Preakness and Belmost Stakes) winner in 25 years and only the 9th in history.

Altogether, Secretariat, not only saved Chenery’s farm, but he also won 16 of his 21 career races, with three seconds and one third, for an in the money finish in 20 of 21 starts, and total earnings of $1,316,808. He sired more than 600 foals during his retirement, including dozens of champions. After his death in 1989, it was discovered that his heart weighed 22 pounds, the largest ever recorded for a racehorse. Secretariat’s greatness was so pervasive in American culture at the time, that he even graced the cover of Time Magazine during the greatest political sandal of all time, Watergate. His posthumous awards included:

  • The rare honor for a racehorse to be buried whole as opposed to the customary burying of the head only.
  • His image was selected for a special edition 33 cent postage stamp
  • He was listed as number 35 on ESPNs 100 greatest athletes of the 20th century list (the highest of 3 non humans on the list)
  • He was included in the Museum of Racing and Hall of Fame
  • He is the only non human to have made ESPNs classic, Who’s No. 1? in the list of “Greatest Sports Performances”
  • He was the first animal ever inducted into the Kentucky Athletic Hall of Fame

But what made Secretariat so endeared to the nation, was not just his amazing performances, but his story. In the late 60s and early 70s, the horseracing world was dominated by men and races were run by all the usual suspects. Then, comes, Penny Chenery, a Smith College graduate, coaxed out of her comfortable 18-year housewife’s life, only by the impending sale of her father’s struggling horse breeding farm.

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Popularity: 7% [?]

#FAIL Seth Godin Gives Me Permission To Write on My Own Blog

Posted by marymcknight On April - 26 - 2010

EPIC FAIL: How the world’s foremost authority on permission marketing censored me on Triiibes, then “invited” me to write on my own blog!

That title is not some “play” on words. It’s fact. Seth Godin sent me a personal message on Triiibes, his dying social notwork after censoring a post on the economics of the music industry that contained the word “retard.” Now, this isn’t the first time, Seth has censored me… about a year ago he censored a post on SEO (nothing controversial, just a quick tutorial for new bloggers) because he didn’t want tech mumbo jumbo cluttering the free thinking of Triiibes. He went on to augment that level of awesome with a correction of my business name from “Sacrilicious” to “Sacreligious.” But the issue at hand now, is that he doesn’t want “music industry” mumbo jumbo or “controversial language” on Triiibes. And, I get that it is his network and it has all the excitement of my grandma’s knitting circle and only about 5-6 people update their blogs each day, but who knew that censorship and status quo are the real tools of the man behind permission based marketing?

This is the post he censored: Rockstars, Retards, Helmets & Piracy

This post had a number of comments that delved into the economics of the music industry and what would save it both form a business and consumption model standpoint. The conversation was actually pretty active and it reached the featured blogs in the sidebar widget on the network… but Fun Sponge McGodin thought it was too racy (the picture used is from a modern art exhibit featured on Trendhunter), the word “retard” too politically incorrect and the economics of the music industry too outside the box for Triiibes.

So, what pray tell is allowed on invitation only network Triibes?

Your Crap and Twitter Don’t Mix – a post that gives a tutorial to Twitter Spammers on how to improve their profiles. Ummm…. They are spammers, they aren’t real people who care about improving their profiles on Twitter. They are broadcast only automated accounts. They don’t want advice… What’s the point of this, if the market you are tutoring isn’t interested in improving?

I don’t charge too much, you just can’t afford me – a post complaining that people seeking bloggers on eLance don’t want to pay more than $3/post. Ummm… they are looking for spammy content in bulk for low level SEO content creation – it’s not worth more than $3/post. You can’t talk someone into paying you more for your quality copyrighting service when they don’t want quality copy.

FRIDAYS POST (monday edition): Epilogue and Instruction – oh, this is a good one… it’s an inspirational poem by Mary Oliver on how to live life. About 5 of the last 12 posts over there that are poems or inspirational quotes. I don’t know what you define as the definition of spam on a social network is, but by mine, this qualifies.

The rest of the posts are case studies on small businesses by people that clearly do not understand business economics, rants about why hospitals suck, ideas on how to make more money working from home when you have no real skill, how going green might be expensive but it makes your customers happy so you shouldn’t raise the cost of goods to cover the cost of going green, how to use the word “bloviate” in a sentence, etc, etc, etc. Basically, the whole network is filled with ramble that no one with a real job would care about. It is no wonder why the network is stumbling – there are only about 5-10 new blog posts per week in total by members. The network is dull, does not foster community or engaged conversation and  with the added censorship, it has become a place where leaders cannot be born and ideas cannot develop.

Here’s my take: Seth Godin, for all his talk of permission marketing and community building, is a hypocrite. He positioned himself as a heretic, but he doesn’t want anyone else to be one. It’s easy to be king when you chop the heads off all the other leaders. Consider that Seth doesn’t even allow comments on his own blog – he doesn’t want to engage, he wants to message which is the antithesis of permission based and tribal marketing!He is acting now like an ombudsman, governing every little move of his flock and censoring his tribe rather than embracing growth or inspiring innovation and conversation. Is there a such thing as Marketing Communism?

Godin is an advertiser and has always been one, and cannot embrace the freedoms and new conversation mechanisms social media offer marketers. He has failed to use any of the social theory models used in building a robust community and has essentially alienated portions (mostly the leadership) of his market through his own network, Triiibes.

(*Caveat: for those that don’t know Triiibes is an invite only network that was never really opened up so new blood can’t refresh or grow the “tribe”).

Seth Godin has sent you a message on Triiibes

Subject: Regarding blog posts

“Hi Mary. Hope you’ve been well.

I deleted a recent post of yours, because I (and others) found the photo offputting and distracting and the language (‘retard’) outside the tone I’m comfortable with.

The thing is, there are lots of places to write about the economics of the music industry and lots of places to be really edgy. This is not one of them.

Please don’t try to push the edges of decorum here. That’s not why I built the site. I encourage you, though, to do it as much as you like on your site!

Seth”

OK, great to hear I have permission to write on my own blog. I don’t think I need to point out the kind of pompous ass it takes to say something like that, but it is pretty ballsy to give me carte blanche to write my own words with no threat of censorship on my own website. Makes me seriously question Seth’s understanding of the Internet as it exists everywhere BUT CHINA.

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Popularity: 59% [?]

The Art of Masterbaiting | Link Baiting 101

Posted by marymcknight On April - 26 - 2010

Is your website lonely?  Not seen a friendly backlink in months? Is it as wanton as a sailor on shore leave for a few visitors?  Well, I think I can help you tart your site up for a good night out full of just enough debauchery to get it laid (I mean new traffic and backlinks…).  The trick is “masterbation.” Whoa, whoa, slow down there cowboy and put your hand away.  I am taking about the fine art of baiting people to link to your site through the creation of sticky content.

Remedial Course: What are backlinks and why are they important?

(skip this if you already know what backlinks are and why you need them)

Backlinks, links from other sites to your website or blog, help to improve your credibility with search engines, online visibility, content reach and traffic. Therefore, building quality backlinks is just as important to the health and well being of your website or blog as the content that you write. So, let’s take a good hard look at not only why and how search engines value backlinks but now you go about building quality backlinks through an easy to follow link campaign.

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Popularity: 8% [?]

DIY Facebook Fan Page Templates

Posted by marymcknight On April - 24 - 2010

Sacrilicious is pleased to present economical FBML single and multi tab templates. This is a great affordable option for the do-it-yourselfer. We supply the basic FBML source code, you supply the text, links and images and together with our series of video tutorials, you customize your own fan page. We show you how to ensure you select the correct pages name, SEO the template with you keywords and provide explicit instruction on customization techniques.

Buy Now

These FBML templates are available to you through download and are highly customizable. With a little HTML and CSS knowledge and our video tutorials anybody can create beautiful and robust business pages on Facebook.

*Please note: our templates are meant for people with a basic knowledge of HTML and CSS and can be confusing to user who have never seen code. For those customers, we recommend our full customization services here. Our complete customization service gives you greater functionality and more customization options from our expert designers.

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Popularity: 5% [?]

Blogger Bachelor Auction | U2s Former Publicist Auctioned Off!

Posted by marymcknight On April - 22 - 2010

We’ve decided to try something very special here on Sacrilicious. With our access to celebrity marketers, publicists, executives, and professionals in the music, film and sports industries, we are offering a select number of high profile clients to the greater web community in our Bachelor Blogger Auction.

With special help from Deb Jones of Dig Marketing our first bachelor up on the auction block is… Tony Michaelides, former publicist to U2, REM, Dave Mathews, Elvis Costello, etc). Mr. Michaelides is graciously offering himself up on our first ever Blogger Bachelor Auction and will provide content in video, audio, written or Q&A format to the first 20 blogs or websites that that bid on his talent at a starting bid of $100 per published content. To say this is a bargain for this published author and celebrity publicist’s content is an understatement.

Tony Michaelides Biography 2010

Blogs: Speak Music TV and Insights from the Engine Room

With an irrefutable reputation achieved over thirty-plus years working with a stellar cast of clients it is not for nothing that U2’s manager, Paul McGuinness has said, “Tony Michaelides has long been one of the UK’s foremost record promoters and undoubtedly one of the finest U2 has had the pleasure of working with.”

His artist roster alone has sold in excess of a billion records and reads like a who’s who in the music industry. Tony worked with everyone from The Police and Genesis, to Bob Marley and REM, New Order and The Stone Roses to Matchbox twenty and Dave Matthews. Elvis Costello and Annie Lennox to Peter Gabriel and Massive Attack. He also collaborated with the two Simons, Cowell and Fuller for many years.

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Popularity: 12% [?]

With music streaming business models popping up left and right, tech pundits have touted these online music models as everything from “industry saviors” to “playing field leveler for the independent artist.” Sadly, many “experts” and artists have bought into the idea that uploading their singles to various networks is going to bring them acclaim and riches. Even sadder, the companies and executives peddling these free or cheap streaming models actually believe their own bullshit. These companies, actually buy into the idea that they have viable business models that can legitimately compete with the failing record label industry in both connecting fans to music and selling/serving recorded music. But here’s the rub; the average artist would have to have their singles downloaded 849,817 times on Rhapsody, 1.5 million times on Last.fm and over 4.5 million times on Spotify to make $1,160/month AKA, minimum wage. Does anyone really think the average independent artist could really make that happen without a publicity team, label or support staff? Compare all that effort to the artists that self presses their own CD and sells it for $9.99 – this artist only has to sell 143 CDs to make that same $1160 (an $8 profit on each sale).

Resource: How much do music artists earn online

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Popularity: 4% [?]

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About Mary McKnight

I am the only bimbo Harvard ever graduated and I teach cool. No, seriously, I have worked with Warner Bros. Feature Films, an EMI Distributed Record label and premier luxury magazine publisher, Haute Living. I love working with personalities and consumer brands and always challenge myself to think outside the box and bring unique marketing campaign strategies to the table.

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